Mass communication is one of the social science branches that describe the communication process that human beings adapt while interacting with large groups of individuals. There is a high number of students who are pursuing this area of study in the modern day at leading colleges all over the world.
You require a good medium to be able to deliver information to a crowd and the best intermediaries in the current world include the radio, magazine, internet, newspaper and television. Therefore, the mass communication subject covers the knowledge of journalism, public relation, broadcasting, and advertisement. In addition, mass communication primarily deals with the delivery of content to a large group of people (mass) to check their behavioral and emotional responses. There is also an equal priority that is given to the advice, suggestions, and opinions that come from the individuals who receive the information.
Even though the ancient times of mass communication were only restricted to the radio and newspaper, the broadening of the communication network has seen the mass communication industry benefit from several mediums which are easily available and more rapid. Like any normal process of communication, mass communication also entails the recipient on one end and the sender on the other end. However, there are several differences between the two. The sender in the case of mass communication could be an organization, a whole group or a single individual. The receivers are usually people who are not related and have varying opinions and views for the information they receive. In the broad sense, the people who receive this news can have varied belief, culture and cast.
The field of mass communication has a lot to do with hard work, effort and creativity from the side of the student. The social science field has a lot of benefits to the learners as it equips them with the knowledge that can bring changes to the society and the country at large. The communication network is growing widely and has brought forth a strong competition in this academic field.
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