100 Best Marketing Research Topics


As one of the most popular and important subjects in today’s world, marketing research is at an all-time high. Marketing spans across the world and touches all levels of business, events, and more. We see marketing every day and are witnesses to the ever-changing landscape changing day-to-day. Because there are so many things to discuss within this field we’ve come up with a list of 100 marketing paper topics for use in various professional and academic situations. These are all marketing research paper topics that you can modify or change in any way that suits you. They are free, so be sure to take advantage of them for your next project. We also advise you to check out our white paper topics.

Sports Marketing Research Topics

Sports marketing topics are among the hottest subjects in the discussion today. Here are some great ideas you might want to consider:

  1. How does traditional marketing affect ticket prices?
  2. How does online marketing affect consumers’ behavior?
  3. How does sponsorship of sports venues affect the brand?
  4. What are the biggest challenges team owners face when it comes to loyalty?
  5. What is the main purpose of grass-root marketing in sports?
  6. How can professional teams increase brand awareness?

Marketing Problems in Companies

Companies small and large face numerous marketing issues each day. These topics will help you consider the most important questions businesses face:

  1. Can companies utilize CSR to enhance brand awareness?
  2. What does the future hold of online marketing?
  3. How effective is direct marketing in building a brand?
  4. How do marketing techniques differ across European countries?
  5. What can the U.S. learn from European marking firms?
  6. How to incorporate standardization in today’s world?

Affiliate Marketing Topics

These current marketing issues cover the most interesting ideas in the world of marketing and online affiliate programs:

  1. The best way to find a profitable affiliate market?
  2. How has affiliate marketing changed in the last decade?
  3. What are the principles of a good affiliate partnership?
  4. How has affiliate marketing increase brand awareness?
  5. Can affiliate prices increase with more stay-at-home orders?
  6. How will the “new normal” affect affiliate marketing?

Controversial Marketing Topics

This controversial list of marketing research topics deals with how to understand the ways that consumers react to businesses and their products:

  1. Should the U.S. ban fear-mongering in television ads?
  2. Is it wrong for the President to insult people on Twitter?
  3. What steps are social media networks to end false stories?
  4. Is fake news a veritable problem in the United States?
  5. Should the President be fact-checked on social media?
  6. What implications does network television have on the election?

Marketing Thesis Topics for a Grad Student

These strategic marketing problems are perfect for graduate-level students working on their Master’s in Business Administration degrees:

  1. How can controversial topics damage a company’s name?
  2. Should C-level executives refrain from making public statements?
  3. How important is it to hire an outside marketing consultant?
  4. How does marketing affect a small business’ success?
  5. Should small businesses invest money in outside marketers?
  6. What are the different levels of acceptable controversy?

Digital Marketing Blog Topics

These are global marketing issues for students in college that are learning the fundamentals of how business works in the internet age:

  1. In what ways has digital marketing changed following advancements in cell phone technology?
  2. How are QR codes effective in communicating with larger audiences with mobile devices?
  3. Is a digital marketing strategy good for maintaining loyalty in local markets?
  4. In what ways is augmented reality changing the way people experience marketing?
  5. How has e-service via live chat changed the way people interact with brands?
  6. Is providing live customer support an effective way of marketing a business brand?

Ethical Issues in Marketing

Just like the ideas above, these hot topics in marketing can make a great impression on the audience. They are not controversial but are sure to generate tremendous interest:

  1. How do stereotyping people pose ethical questions regarding marketing campaigns?
  2. Are subliminal questions in commercials ethical?
  3. Which audience group is the most vulnerable to unfair marketing?
  4. Is it fair to exploit paradigms in society?
  5. How have marketing tactics changed since the 1960s?
  6. Is it right to prevent certain industries from advertising on television?

Marketing Blog Topics

Here are more marketing research topics involving current issues that generate much attention around the web:

  1. What are some of the biggest challenges marketers face in emerging economies?
  2. How to determine how much a service a product will sell for when considering market costs?
  3. How does having a company presence on LinkedIn help sell a product or service?
  4. Should companies maintain a regular communication schedule or vary their activities?
  5. How has consumer purchasing been affected by Brexit?
  6. Are large marketing budgets justified in light of digital transformation?

International Marketing Topics

These ideas cover a wide range of study areas perfect for a graduate course where students can introduce marketing topics to write about:

  1. What is the most effective way of marketing a cell phone application internationally?
  2. What are the effective strategies for breaking into the U.S. consumer market?
  3. What are some of the most common characteristics of “Black Friday” around the globe?
  4. How does one run a multi-lingual marketing campaign for greater consumer reach?
  5. What are the key factors that marketers need to know before campaigning globally?
  6. How do marketing campaigns differ across European countries?

Social Issues in Marketing

These digital marketing topics are great for any student who wants to make a splash and leave a lasting impression on the reader:

  1. What are the biggest challenges for businesses that take a stance on a social issue?
  2. Why is it important for brands to present their opinion on social issues?
  3. Does NASCAR aim to increase viewership by supporting the BLM movement?
  4. How has banning the confederate flag impacted NASCAR’s viewership?
  5. How impactful has the Black Lives Matter movement been on athletic apparel?
  6. Can the U.S. government learn from large corporations in support of the BLM movement?

Marketing Presentation Topics

These marketing topics for research are suggested for any student that needs to provide a presentation. They can also double as written projects for a regular assignment:

  1. What are the key qualities consumers look for when buying online?
  2. How effective are manipulation tactics to target new customers?
  3. What role does family orientation play in developing communication strategies?
  4. How is consumer behavior affected by online advertising?
  5. Has online advertisement oversaturated certain industries?

Marketing Dissertation Topics

Select a topic in marketing from this wide range of ideas that are suitable for an assignment for any educational level:

  1. Conduct a customer retention case study for an online retailer.
  2. What is the customer’s role in relationship marketing?
  3. How does international care manufacture target foreign markets?
  4. How does the cell phone industry retain customers?
  5. Which is more persuasive: word of mouth marketing or social network marketing?

Content Marketing Topics

Need fresh marketing plan topics? These ideas are ideal for college or graduate-level course assignments:

  1. What impact does interactive online discussion have on customer retention?
  2. Why is computer-mediated interaction so important to grow a business?
  3. What is the major difference between general communication and sales communication?
  4. What can marketers do to produce more effective brand-growing online content?
  5. How does joining competitors’ online forums help grow one’s brand?
  6. How does a marketer go about selecting content that generates more leads?
  7. What are the most effective strategies for nurturing existing leads?
  8. Is online engagement a tool worth measuring?
  9. Why it is important to generate referral traffic in today’s world?
  10. How does joining a social media group improve content development?

Marketing Problems in Today’s Global Market

The following marketing development ideas are great for students that have plenty of time to get their assignments done:

  1. How can marketers generate quality traffic from a global standpoint?
  2. What can marketing professionals do to optimize online content?
  3. What challenges do marketers face in light of copied material?
  4. How can marketers streamline consumer messaging activities?
  5. What are the most effective strategies to increase customer loyalty?
  6. Why is a brand development and re-branding essential to corporations?
  7. How important is it to market globally instead of locally?
  8. Are marketers overloading consumers with too much information?
  9. Is it more important to send useful information rather than sales content?
  10. What is the next level of online marketing techniques after Covid-19?

Marketing Topics for Small Businesses

This list of topic ideas caters to the college undergraduate community of students. The topics apply to work that has already been done in the area of small business in the United States:

  1. Are businesses without social media presence at greater risk of failure?
  2. How have emergency loans helped small businesses during Covid-19?
  3. Why is it important that small businesses develop disaster plans?
  4. How likely will business recover after the current global pandemic?
  5. Is the emergency funding given to small businesses adequate?
  6. Why do small businesses struggle to get federal loan support?
  7. Are small businesses paying too much in state and federal taxes?
  8. How can a small business be at the forefront when the economy recovers?
  9. How is print collateral still an important way of marketing?
  10. What marketing challenges will small businesses face after Covid-19?

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